Which brand can you think of instantly Dettol Harpic Amul All of these brands that you can think of are influenced by Brand Manager. They are responsible for everything about a brand how you think about it, how you perceive it, how you access the brand, etc.

Brand Management entails the following key responsibilities:
1.Developing strategy for the brand
2.Designing marketing campaigns for the brand
3.Ensure that the brand positioning is in line with the objectives of the organisation
4.Ensure that the brand is available to the specific segments that you are targeting

People typically get into a career in Brand Management after doing an MBA in Marketing.
However, it is also possible to get into Brand Management without doing a Masters. People can do a BBA, Media and Communications, or Mass Communication courses at the Graduate level and get into this field as Marketing or Communications Executive. People also get into this Brand Management from the advertising profession.

Creative thinking:
A brand manager has to constantly think of new ways of branding and new ways of marketing the brand.

Data Analysis :
A brand manager needs to understand the data and the trends shown by the data. Accordingly, decisions need to be taken basis the data.

Budget management:
A brand manager will be given the budget for a brand and has to manage everything within that budget. Prudent financial management is critical here.

Team Player::
You should be a good team player, since you will be working with teams across the organisation Sales, production, research, advertising, Procurement, etc.

Salary range for entry level is Rs. 30,000-Rs. 35,000. The salary can go up to as high as Rs. 1,50,000 within 4-5 years.

You can start as an Assistant Brand Manager (ABM). An ABM will become a Brand Manager, and then progress to becoming a Senior Brand Manager. A Senior Brand Manager, with experience and demonstrated excellence, can become a Marketing Director.

Jill McDonald , Click here to read more about him
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