A graphic designer creates innovative visual effects to convey ideas and thoughts on websites, ads, movies, games and product packaging. They use a combination of typography, visual arts and page layout technique. A graphic designer combines art and technology to communicate ideas through images. They often work closely with people in marketing and communication in making various marketing collateral, magazines, and corporate reports.

1.Creating graphical visuals on packaging for retail product
2.Providing visual relief to articles, magazines or newsletters
3.Designing various images and animations to display on the web pages
4.Creating images which identify a product and its message for customers
5.Advising clients on design and style

Starting as a junior graphic designer or graphic designer, one gains experience and becomes a design manager or studio manger. The pinnacle in this field is becoming an art director or a creative director.Besides this, one can also start their own designing business after gathering the required experience and knowledge.

Creativity

This is the most important skill required for this job because ideas are conveyed through visuals. You have to come up with new ideas and innovative designs, whether you are working for a client or building for the company you are working in.

Technical Skills

Sound knowledge of graphic design software like Photoshop, CorelDraw, Illustrator is important. Knowledge of web design and some programming languages is beneficial.

Communication Skills

This is another important skill required for this job. As a graphic designer, you have to explain your ideas to clients, internal or external. If you are handling clients, then you need to clearly understand their requir

The average starting salary of a graphic designer is Rs. 15,000 to 20,000 per month which goes up to Rs. 35,000 to 60,000 per month within a few years of experience.

One should have a bachelor's degree in creative art of communication. In case one does not have a bachelors degree with this profession, one needs to have a certificate or diploma course in graphic design.

Stephen Burton, Art Director and Founder of POMO , Click here to read more about him